Here are the facts...

An Estimated 100 Million Americans Listened to Online Radio in the Last Month
Weekly Online Radio Audience Up by 50% in the last year
Online Radio Reaches Two in Five 25 to 54 Year-Olds per Week
Online Radio Attracts an Upscale, Well-Educated and Employed Audience
“Variety” and “Control” Are Top Reasons for Listening to Online Radio
Online Radio Is the Soundtrack for Research and Shopping on the Internet

March -2012 Edison Research says Internet Radio usage has jumped 30% so far in 2012 -- an increase they attribute mostly to the smartphone. The weekly usage of Internet radio has increased from 22% of Americans 12+ in 2011 to 29% in 2012 – a jump of over 30%. This is a number has grown bit by bit each year, but this is the largest year-over-year increase since people began tracking this stat in 1998.

Dec- 2011 A Audio Graphics/Borrell Associates survey asked "Does your workplace have restrictions on listening to online radio?"

 

 

 

 

 

 

 

Dec- 2011 The Center for the Digital Future at the USC Annenberg School for Communication looked at how people are using media and the internet. Their research found that 22% of Americans are using the internet to listen to the radio. That’s the same number that now uses the web to pay bills.

Nov - 2011 A joint study conducted by Arbitron and Edison Research discovered that one in five Americans are now streaming audio weekly and the number who listen to Internet radio in their cars has nearly doubled in one year.

May - 2011 With a quadrupling of the weekly online radio audience during the past ten years, Arbitron increasingly views the 57 million Americans who consume internet radio each week as something it needs to measure.

April - 2011 Usage of online radio is up significantly, with weekly usage of all forms of online radio having doubled in the last five years; self-reported weekly time spent with online radio is now nearly 10 hours (9 hours 47 inutes). from Arbitron Inc. and Edison Research, The Infinite Dial 2011: Navigating Digital Platforms.

Jan - 2011 The U.S. Census Bureau has released a revenue report . Revenues for FM/AM radio broadcasting came in at $15.9 billion, down from $18.2 billion in 2008 and $18.9 billion in 2006. FM/AM Radio stations showed a steady decline from $14.8 billion in 2007, to $23.9 billion in 2008 and $11.6 billion in 2009, 16.2% decline. Internet radio continues to grow in revenue and listeners.

Dec-2010 The amount of time spent online is up 121% over the past five years, according to Forrester Research's new "Understanding the Changing Needs of the U.S. Online Consumer" report for 2010. Time spent on the Internet has, for the first time, caught up with time spent watching television. U.S. consumers spend about 13 hours a week with TV and 13 hours on the Internet. TV viewing is up 5% over the past five years. The added time spent on the Internet is reducing the amount of time spent with AM/FM radio, newspapers, and other media. Forrester says that time spent listening to broadcast radio is down 15% over the past five years. Time spent with newspapers is down 26% over the same time, while time spent with magazines is down 18%. Additionally, Forrester is projecting that 91% of online households will be using broadband by the end of the year.

May-2010 •More than one in five have listened to Internet Radio in the past month. •The weekly Internet Radio audience has increased 50% over the past year •Nineteen percent of persons age 18-34 have listened to Internet radio in the past week •At-work streaming has increased an average of 43% each year over the last five years. •41% of online radio listeners have visited a website due to an ad. •Radio web site visitors are highly loyal, with two-thirds of station web site visitors visiting weekly, and nearly a quarter visiting daily.

Nov-2009 As terrestrial radio ad dollars continue to shrink, the adoption of online radio by listeners and marketers will push the web side into double-digit growth over the next few years. Online radio is up 20% in 2009, terrestrial radio only 2%.(source SNL Kagan )

May-2009 AM/FM Radio local ad revenues fell 26% in the first quarter to $2.35 billion over 2008 totals. National revenue was down 27% to $473 million. When combined, local and national sales declined 26% to $2.83 billion, reports the RAB. Network radio was down 13% to $238 million and off-air revenue decreased 12% to $264 million. Internet radio/ad revenue was the only gainer, rising 13% to $101 million.

In 2008 AM/FM radio's revenue evaporated as internet revenues grew 11% last year to $23.4 billion. That’s $3.9 billion more than AM/FM radio. It's the first time the web has beat AM/FM radio. Internet advertising is third, behind only TV and print. So you can see The Oldies Channel/Classic Hits 247 are once again leading the way !

Who listens to THE OLDIES CHANNEL.COM/CLASSIC HITS247.COM?

The average listener is 45-64 years old and has an income between $50k-$100k a year.

Our audience is 52% female / 48% male.

63% of our audienece listens via their home computer / 37% via a work computer

We also have I-Tunes listeners and also Black Berry and other cell phone listeners.

In 2009 our website had over 3,100,000 impressions

In 2010 our website had over 3,354,000 impressions

In 2011 our website had over 3,411,000 impressions

We have over 10 times the audience of any other Lawrence County Indiana Radio Station!

Impressions measured by LinkShare.

Our Top 7 Indiana listening locations (as of 4/06/2012)

1. Bedford

2. Bloomington

3. Columbus

4. Angola

5. Indianapolis

6. South Bend

7. Paoli

The Top 10 States that listen in the USA

1. Indiana

2. California

3.Texas

4. Illinois

5. Florida

6. New York

7. Ohio

8. Pennsylvania

9. Minnesota

10. Tennessee

Top 5 U.S. locations outside Indiana that listen

1. Austin, TX

2. Des Plaines, IL

3. Chicago, IL

4. Franklin, NC

5. New York, NY

Top 5 Counties that listen

1. United States

2. Germany

3. United Kingdom

4. Canada

5. Mexico

Contact our Marketing Specialist at 279-1957 or toll free 877-HITS-365