| Internet
Radio stays closer to the consumer for
longer periods during prime buying hours
than any other medium. Thousands of advertisers trust Internet
Radio as their exclusive advertising choice, and many more
recognize Internet Radio's value as an
accelerant in the advertising plan; like lighter fluid sprayed on
softly glowing embers, Internet Radio
creates immediate spark, excitement, and-most importantly-results!
While FM radio listeners tune away after less than 1/2 hr,
online stats show that the average OLDIES CHANNEL
listener stays for over 8 hours on average before switching!
Here
are the facts
An Estimated
69 Million Americans Listened to Online Radio in the Last
Month
Weekly Online Radio Audience Up by
Nearly One-Third in Last Year
Online Radio Reaches One in Five 25- to 54-Year-Olds
per Week
Online Radio Attracts an Upscale, Well-Educated
and Employed Audience
“Variety” and “Control” Are Top Reasons
for Listening to Online Radio
Online Radio Is the Soundtrack for Research and Shopping on the
Internet
May-2009 AM/FM
Radio local ad revenues fell 26% in the first quarter to
$2.35 billion over 2008 totals. National revenue was down 27% to
$473 million. When combined, local and national sales declined
26% to $2.83 billion, reports the RAB. Network radio was down 13%
to $238 million and off-air revenue decreased 12% to $264 million.
Internet radio/ad revenue
was the only gainer, rising 13% to $101 million.
In 2008 AM/FM radio's
revenue evaporated as internet
revenues grew 11% last year to $23.4 billion. That’s
$3.9 billion more than AM/FM radio. It's the first time
the web has beat AM/FM radio. Internet advertising is third, behind
only TV and print. So you can see The Oldies
Channel is once again leading the way !
Who listens to THE
OLDIES CHANNEL.COM?
(as of 7/02/9)
The average listener
is 35-49 years old and has an income between $30k-$60k a year.
Our audience is 51%
female / 40% male.
55% of our audienece
listens via their home computer / 45% via a work computer
We also have I-Tunes
listeners and also Black Berry and other cell phone listeners.
From 1/1/9 to 7/02/9
our website had 1,544,762 impressions
This does not
include those who go direct to their player or Comcast
14 viewers.
Impressions
measured by LinkShare.
Our Top 5 Indiana
listening locations
1. Bloomington, In
2. Bedford, In
3. Martinsville, In
4. Columbus, In
5. Indianapolis, IN
The Top 10 States
that listen in the USA
1. Indiana
2. Ohio
3. New York
4. Illinois
5. California
6. Texas
7. Kentucky
8. Florida
9. Pennsylvania
10. Georgia
Contact our
Marketing Specialist at 675-0579 or toll free 877-HITS-365
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