Internet Radio stays closer to the consumer for longer periods during prime buying hours than any other medium. Thousands of advertisers trust Internet Radio as their exclusive advertising choice, and many more recognize Internet Radio's value as an accelerant in the advertising plan; like lighter fluid sprayed on softly glowing embers, Radio creates immediate spark, excitement, and-most importantly-results! While FM radio listeners tune away after less than 1/2 hr, stats show that the average OLDIES CHANNEL listener stays for over 12 hours on average before switching! Why spend money on FM radio with listeners that tune away from your commercials, when you can spend less and get an audience that pays attention to your commercials and follows through?

68 percent of all TV households are wired with basic cable but due to the increasing competition from Direct-broadcast satellite (DBS) cable now faces a steady stream of defectors from the ranks of subscribers. DBS has captured nearly 17 million subscribers in just a few short years, and it acquiring even more viewers now that the government has granted permission for satellite companies to offer local channels.

While cable systems as a whole may reach into a large percentage of homes, their audiences are fragmented among dozens, even hundreds of channels. The average system brings its viewers 62 channel choices.
* Because cable TV gives the viewer so many channels to choose from, cable audiences are considerably smaller than those of broadcast TV.
* As many as 12 percent of U.S. households get their program- ming from alternative delivery systems such as satellite TV and the percentage is much higher in many major markets.
* Network TV typically carries a 24-unit commercial load every hour, cable often as many as 28 units per hour-17 percent more making ads that much more annoying and therefore more susceptible to zipping, zapping, and time-shifting.

By combining Internet Radio with outdoor, you can build your message's range and frequency and reach more of your customers more often. The need to communicate a memorable message in a split second sharply limits the level of detail an outdoor ad can convey and results in relatively poor consumer recall. Additionally, many people consider billboards a visual blight on the landscape.
* The very nature of outdoor advertising demands that the commercial message be brief and relatively simple.
* Prime outdoor locations (in high-traffic areas) often are controlled by large, long-term advertisers.
* Unlike other advertising media, outdoor advertising has no truly reliable method to measure its effectiveness.
* Commuters behind the wheel and other potential customers are exposed very briefly to outdoor messages, minimizing message retention.
* Once a message is up, it generally stays up through the duration of the contract, even if the advertiser's needs have changed.