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Internet Radio stays closer to the consumer for longer periods during prime buying hours than any other medium. Thousands of advertisers trust Internet Radio as their exclusive advertising choice, and many more recognize Internet Radio's value as an accelerant in the advertising plan; like lighter fluid sprayed on softly glowing embers, Internet Radio creates immediate spark, excitement, and-most importantly-results! While FM radio listeners tune away after less than 1/2 hr, online stats show that the average OLDIES CHANNEL/CLASSIC HITS 247 listener stays for over 8 hours on average before switching! Local FM radio has under 15 mins TSL and has shown a steady decline in listeners in the past 2 1/2 years. Ask yourself this... "How long has your radio salesperson been at their current station?"

An Estimated 69 Million Americans Listened to Online Radio in the Last Month
Weekly Online Radio Audience Up by 50% in the last year
Online Radio Reaches One in Five 25- to 54-Year-Olds per Week
Online Radio Attracts an Upscale, Well-Educated and Employed Audience
“Variety” and “Control” Are Top Reasons for Listening to Online Radio
Online Radio Is the Soundtrack for Research and Shopping on the Internet

May-2010 •More than one in five have listened to Internet Radio in the past month. •The weekly Internet Radio audience has increased 50% over the past year •Nineteen percent of persons age 18-34 have listened to Internet radio in the past week •At-work streaming has increased an average of 43% each year over the last five years. •41% of online radio listeners have visited a website due to an ad. •Radio web site visitors are highly loyal, with two-thirds of station web site visitors visiting weekly, and nearly a quarter visiting daily.

Nov-2009 As terrestrial radio ad dollars continue to shrink, the adoption of online radio by listeners and marketers will push the web side into double-digit growth over the next few years. Online radio is up 20% in 2009, terrestrial radio only 2%.(source SNL Kagan )

May-2009 AM/FM Radio local ad revenues fell 26% in the first quarter to $2.35 billion over 2008 totals. National revenue was down 27% to $473 million. When combined, local and national sales declined 26% to $2.83 billion, reports the RAB. Network radio was down 13% to $238 million and off-air revenue decreased 12% to $264 million. Internet radio/ad revenue was the only gainer, rising 13% to $101 million.

In 2008 AM/FM radio's revenue evaporated as internet revenues grew 11% last year to $23.4 billion. That’s $3.9 billion more than AM/FM radio. It's the first time the web has beat AM/FM radio. Internet advertising is third, behind only TV and print. So you can see The Oldies Channel/Classic Hits 247 are once again leading the way !

The average listener is 35-50 years old and has an income between $60k-$100k a year.

63% of our audienece listens via their home computer / 37% via a work computer

We also have I-Tunes listeners and also Black Berry and other cell phone listeners.

This does not include those who go direct to their player or Comcast 14 viewers.

We have 10 times the audience of any other Lawrence County Indiana Radio Station!